Element Painters Inc. in association with Paint Canada Green are causing a stir in the painting industry in Canada

We are targeting the environment and the issues surrounding it within the painting business. Suzanne Morrison founder of Paint Canada Green, found that although companies say that they are pro green or environmentally aware it doesn't really mean much.
For example: If you go into the supermarket and buy a yoghurt that claims to be low in fat you immediately think its better than the original making no such claim. But in fact the reason it is low in fat is due to substituting one potentially bad ingredient with another. That is the same for the painting industry. Claims of low odour or extended life may sound impressive but once the fine print has gone under close inspection those claims don't seem so spectacular after all.

We hear about all the new products that are due to enter the market for consumers to purchase but who says those products are worth the money to be in your home till the next repaint. You spend the majority of your lives at home or in your office and when you think of all the steps you have made to reduce the impact on the environment you may think that painting the green way is a good step in reducing your carbon footprint. Well if you don't know what you are looking for and what the label means you could be in for a shock to find that the 'green' paint is just another marketing ploy.

Paint Canada Green are working hard to read past the labels and find out what all the jargon means. Does Low odour really make a difference? Is a no VOC going to last in your high traffic hallway? Why does the dust stick to the trim when I use water based semi gloss in the bathroom?

All these questions and more are going to be investigated and we are going to get to the top to find out what is really 'green' and what is marketing bods doing there job.

Call us today to find out what you can do to reduce the damage made to the environment. We all have the chance to change the situation but we need to do it together for it to make a positive impact.